Why is fifa considered better than pes?

Look, i get it. Fifa has more modes, more teams and all the licenses but one has to note that on the field they are outclassed by pes easily. Everything on pes is better, first touch, ball control, player likeness, ball movement and fans...fifa wins only in commentary. It has been dumped in the ground in terms of graphics and although i must admit that ultimate team is thoroughly enjoyable, pes has beaten them on the field itself and yet people claim fifa is better...and please don't get me wrong, i'm not hating on fifa. In fact i played it recently and it was enjoyable but i still feel that pes beats them by a large margin...so tell me, does fifa win because of the licensing? The modes? The fact that it's canadian? Or for it's namesake? Thank you for your response