cadillaccricket

I am a finance manager at a new car store in Missouri.. I am reading about my state adopting laws similar to your AB 68, better known as the car buyers bill of rights. Any thoughts on how it has changed the Auto industry in California? Anything you do/don't particularly like? Anything that isn't working like you thought it would? Any new problems arising that need to be fixed... Just preparing for the storm, looking for some input....

I am a salesman at a car dealership in a small town. We sell high end cars and have alot of different brands and models, so it's hard to keep a huge selection in stock. It's a blue collar town, and we sell the most expensive GM vehicles available, so we end up selling alot of used cars vs. new....... We are also right on a major interstate, so we get lots of highway traffic....

My question is.....

Assuming that I have all the basics in place (longstanding dealership, good salespeople, good prices, etc...)

What type of advertising have we not thought of? We have done all the silly mailers and the huge "purple gorilla on the roof" approach.... But we are looking for more reality based advertising. I was thinking of crazy ideas, but wanted to know if anyone had any suggestions....